GEC NEWS WIREGenetec Inc is looking towards consolidating its market presence in the Middle East region with the opening of its new offices in Dubai. Strategically located in Dubai Airport Free Zone, the new offices were opened with an inaugural ceremony led by Firas Jadalla, Regional Director for Middle East and Africa and attended by Georges Karam, Chief Commercial Officer, Genetec; Ted Ghali, VP Strategic Accounts, Genetec and Jos Beernink, VP Sales EMEA, Genetec.
The new offices fall in line with the company’s expansion strategy—further complementing Genetec’s efforts to support market growth while also enhancing its customer support services for the GCC and Africa regions. The company has also expressed its move to improve accessibility and service to local partners and end users and provide a more dynamic work environment for its growing workforce.
“The opening of our new offices proves to be both timely and strategic—right in the midst of continuing regional demand for IP video surveillance, access control and license plate recognition services,” said Firas Jadalla, Regional Director – Middle East and Africa, Genetec. “Our new office is expected to help strengthen our local support, but we also want this office to become a tool that our integrators and consultants can use to have their customers experience our latest innovations, without having to travel too far. Genetec has grown tremendously, and become much more than IP video surveillance; and this new office allows us to showcase this.”
