Juniper Survey Reveals Advantages of Digital Cohesion

8 years ago

Juniper Networks revealed the results of extensive global market research into business and consumer attitudes towards the readiness for an era of Digital Cohesion, where predictive, automated, network-based mega-services adapt to user behavior, enabling better decision-making and enriching personal and business lives.

The 16-country survey including the U.A.E., suggests business and consumer users see Digital Cohesion as an inevitable, positive societal development. U.A.E. consumers anticipate it will bring certain advantages, ranging from improved community infrastructure with more responsive, effective emergency services to more efficient use of personal time, improved education and learning capabilities, lower living costs such as greater home energy efficiency and more informed decision-making. Business respondents say Digital Cohesion will deliver advantages including increased productivity, improved budget efficiency, new workforce management models and business service innovation. And with mobile devices serving as data collection points to drive mega-services, we believe telecommunication service providers will need to re-examine the way they architect their networks in order to support this era.

The survey also highlights that consumer and business respondents have concerns about security and compliance around mega-services. It also indicates these concerns will be significantly more influential than design and aesthetic preferences on user behavior and brand choices. “At Juniper Networks, we envision self-driving networks that will help enable adaptive ‘mega services’ – transforming enterprise and consumer experiences and connecting them to people, services and information.” Said Rami Rahim, CEO, Juniper Networks