Innovations shine through at Seamless Middle East 2017         

Seamless Middle East 2017 hosted its awards to honour innovations in the payments, e-commerce and retail industries across 15 categories.The event held under the patronage of Lieutenant General His Highness Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior; opened its doors to over 10,000 local and international industry professionals, as well as 350 exhibitors from technology and solution providers.

List of awards categories and winners:

Best technological innovation in payments – B2C

ENOC & EPPCO

Best technological innovation in payments – B2B

Spire Payments

Seamless banking experience of the year

Emirates NBD

Most innovative card of the year

Majid Al Futtaim Finance LLC

Fintech innovation of the year

Beehive

Website launch of the year

Home Centre

Best design and user experience

insydo

B2B ecommerce website of the year

ekuep.com

B2C ecommerce website of the year

Zomato

Best viral or social campaign

Emirates NBD

Best omnichannel experience

Virgin Megastore

Best in-store/ in-branch technology

Sun & Sand Sports (Gulf Marketing Group)

Best customer insight campaign

First Gulf Bank

Seamless government experience

E-Dirham by Ministry of Finance and National Bank of Abu Dhabi

Digital transformation and innovation of the year

Gemalto