GEC NEWS WIRELarsen & Toubro Infotech launched its new brand identity as LTI. Encapsulated in the tagline ‘Let’s Solve’, LTI looks to partnering with clients to help them compete better in a world where digital and physical are converging. The core idea of the brand, ‘Pioneering Solutions in a Converging World’ drives entire organization to design, innovate and invest in solutions that help clients accelerate digital transformation.
The new brand identity of LTI exemplifies the rapid progress made by the company across all dimensions during last several quarters. The company launched Mosaic platform with componentized solutions for digital, analytics, IoT, automation and cloud. It got listed in July 2016 unlocking stakeholder value and it acquired AugmentIQ in November 2016 to deepen its big data and analytics offerings. LTI continues to invest in building capabilities that its clients in various industries require to compete better.
The new visual language is designed around the concept of ‘Mosaic’ – an imaginative representation of how LTI brings together the power of exponential technologies to deliver real business outcomes.
Sanjay Jalona, CEO and Managing Director, LTI, said, “One of the fundamental shifts of this century is the blurring lines between digital and physical world. Our clients want us to enable them to stay competitive in a more dynamic world where bricks and bytes are seamlessly connected. The stunning and purposeful transformation of our brand reinforces our strategic intent to build these capabilities and our deep commitment to bring new ideas and approaches to every partnership.”
