Industry’s Top Performers: Providing seamless data access across the cloud

Mohamed Zouari, General Manager, Middle East, Turkey and Africa, Snowflake.
Mohamed Zouari, General Manager, Middle East, Turkey and Africa, Snowflake.
by
2 years ago

Snowflake enables every organisation to mobilise data with their data cloud. Customers use the Snowflake Data Cloud to unite siloed data, discover and securely share data, and execute diverse analytic workloads, including applications, collaboration, cybersecurity, data engineering, data lake, data science, data warehousing, and unistore.

The company focuses on enabling governed access to near-infinite amounts of data, and cutting-edge tools, applications, and services. Wherever data or users reside, Snowflake delivers a single data experience that spans multiple clouds and geographies so users can drive data-driven insights across their organisations.

Solutions by Snowflake help break down data silos created by legacy on-premises and cloud applications

Solutions by Snowflake help break down data silos created by legacy on-premises and cloud applications, so users can integrate and analyse data sets that were previously impossible to obtain. With Snowflake, users can also store and access structured, semi-structured, and unstructured data in one location, gaining seamless access to external data with scale and speed.

Snowflake Marketplace enables users to securely acquire third-party data sets, tools and applications, and complementary data services, all without having to move or copy that data. It also handles the maintenance, administration, and a host of automated services so users don’t have to deal with the operational burden.

Snowflake was born in the cloud, and this has been a game-changer in the market. The company is bringing near-unlimited scalability with an affordable price as we are billing our customers per second for their real usage. This consumption model puts it ahead of the competition and Snowflake has been successfully replacing legacy systems for companies across the world. It also has unique data sharing and collaboration capabilities, unlocking business value that is not far from three trillion dollars according to McKinsey.

The Snowflake Marketplace enables users to securely acquire third-party data sets, tools, and applications

To strengthen the channel network, the company has a Snowflake Partner Network Programme. The initiative aims to build scalable offerings to meet the needs of partners, customers, and the wider data cloud ecosystem. The programme also helps the partners maximise their value and customer success with Snowflake. As partners increase their impact, they can move up the tier and further differentiate themselves. It also helps them and to play an indispensable role in driving customer adoption and value realisation on the Data Cloud.

Snowflake first transformed data analytics in 2014, then data collaboration in 2018, and is now zeroed in on disrupting application development with the Data Cloud. With Snowflake as the platform for application development, it is not only simple for users to unlock discovery and collaboration across their entire organisation, but with just a few more clicks, they can even externalise applications to the entire Data Cloud network and unlock new revenue streams.

The Snowflake solution also helps break the barriers that have inhibited enterprise collaboration, enabling organisations to embrace a new sharing economy. Since Snowflake launched its regional cloud deployment on Azure UAE, the company has seen increased adoption across many key customers in the UAE. These include adoption by Abu Dhabi Ports and Mubadala Investment Company.

TOP EXECUTIVE

Mohamed Zouari, General Manager, Middle East, Turkey and Africa, Snowflake.
Mohamed Zouari, General Manager, Middle East, Turkey and Africa, Snowflake.

Zouari leads a team of senior account executives helping Snowflake customers mobilise the world’s data. The focus is on three core markets: UAE, Saudi Arabia and South Africa. The META region is part of one of the fastest growing regions for Snowflake, called growth markets.

Zouari has over 20 years of software industry experience, including 10 years of experience with the software division of Hewlett Packard Enterprise as a Strategic Account Manager. He joined the Snowflake adventure in 2018 collaborating with local partners and customers in their data-driven transformation journey using the cloud data platform.

He is credited with bringing Snowflake to UAE and setting up Snowflake Middle East and the office in Dubai Internet City. He is also credited with hiring a local team and successfully launching Snowflake on Azure UAE in collaboration with Microsoft in early 2022. He works with several government entities like Dubai Digital Authority to make the UAE the most advanced country when it comes to data and AI.

DREAM ROLE

While Snowflake just started operating in the META region, the company has already chalked out an expansion plan and is looking for double-digit growth year over year. Zouari’s dream role is to grow this region for Snowflake to $100 Million plus annual revenues in the next five years.

OFFLINE

Outside of work, Zouari’s first love is to spend time with family and my four kids. He enjoys travelling across the world and the opportunity to discover new cultures.

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