GEC NEWS WIREAppointed as its Channel Marketing Manager for Middle East & Africa
Alcatel-Lucent announced the appointment of Manish Punjabi as its Channel Marketing Manager for Middle East & Africa. With this, the company has expanded its Enterprise channel support team.
Based at its regional office in Dubai, Manish will focus on Alcatel-Lucent’s Enterprise partners to transition from using one-off marketing tactics to multi-touch programs that make use of PR, social media and digital marketing in order to generate better awareness, demand and consequently, revenue.
Celia Croize, Marketing Director Middle East & Africa, Alcatel-Lucent Enterprise, said, “We are very pleased to welcome Manish to the team. He will bring a lot of experience and value to the role and will be in a position to assist our channel partners across the region get more out of the marketing support tools we provide as part of our partner programs across the region.”
Manish started his career as an Intern with Alcatel 10 years ago in Velizy, France, and worked with its local partner, Al Futtaim Technologies. Before rejoining Alcatel-Lucent, Manish ran marketing for chip manufacturer, AMD, across ME, Turkey and Africa. Manish has an MBA in Global Marketing from Thunderbird in Arizona, USA, and an engineering undergraduate degree.
