GEC NEWS WIREBashar Bashaireh is the new regional sales director, Gulf & Pakistan
Aruba Networks has appointed IT industry veteran Bashar Bashaireh as regional sales director, Gulf & Pakistan. In this new role, Bashar is responsible for developing and executing strategies to expand Aruba’s customer base and capitalize on the huge business opportunities arising as a result of the current mobility and Bring-Your-Own-Device (BYOD) market trends. Bashar brings over twenty two years of professional experience in the Middle East ICT market, holding senior management positions in various renowned companies and successfully building Start-ups. He joins Aruba from security firm Fortinet where he served as regional director for Middle East and Pakistan.
Wolfram Fischer, vice president EMEA, Aruba Networks said, “We have identified the Gulf and Pakistan as high growth markets for the company and were looking for a sales leader capable of driving the growth of our company in this region. Bashar is a well-known and highly respected figure in the Middle East IT market. With an outstanding track record in sales, a strong technical background, an acute insight into the nuances of the regional market and a result-oriented management approach, he is the perfect candidate to lead our expansion efforts.”
The appointment is part of Aruba’s road-map to expand its footprint across the region. In 2012 Aruba recruited two new value-added distributors (VADs), FVC and METRA and together with its existing VADs Oxygen and Hasoub, the company has seen growing success. Similarly, Aruba Networks added a new VAD in Turkey, Neteks, besides existing VAD Prolink. The company is also making concerted efforts to educate regional enterprises and help them address the challenges of enterprise mobility through a roadshow across four major cities including Dubai, Riyadh, Doha and Istanbul.
“With the right mix of innovative and industry leading technology, continued market education, partner enablement and enhanced brand visibility through strategic marketing initiatives, we are ideally positioned to capitalize on the huge market opportunities,” concludes Bashar Bashaireh.
