GEC NEWS WIREIndustry Veteran to Lead Company’s Drive to Position itself as the ‘Network Provider of Choice to the World’s Data Centers’
Brocade announced that IT industry veteran Christine Heckart has been appointed as the networking company’s Chief Marketing Officer (CMO) and will report directly to Lloyd Carney, the CEO. Heckart who has 25 years of experience in developing business and marketing strategies and positioning new technologies and innovations for the market, joins Brocade from ServiceSource International where she served as EVP of Marketing, Strategy, People & Systems and was responsible for all aspects of the global corporate marketing organization.
In her new role at Brocade, she is responsible for designing and executing marketing plans and strategies that will drive brand awareness and recognition and position the company as the datacenter networking provider of choice. Demand generation campaigns are another area that she will be tasked with. Heckart joins the company at a time when Brocade is leading innovations in the networking arena in technology areas like storage area networks, software-defined networking, network functions virtualizations, and Ethernet fabrics for datacenter networks.
“With the adoption of fabric-based networking, NFV, SDN, and cloud-based computing, end users are actively seeking technology partners that can help them drive business transformation,” said Christie Heckart. “I am excited by Brocade’s differentiated solutions, and believe we are well-positioned to drive the next wave of data center innovation. Brocade’s 18 year heritage in the data center and its partner ecosystem is well-renowned and I believe it is an exciting time to join the company.”
“The data center must transform to meet the IT demands of the modern era that are driven by cloud, virtualization and mobility,” said Lloyd Carney, CEO at Brocade. “With our focus and world-class innovation, Brocade is uniquely qualified to help customers through this important transformation. Christine’s marketing experience and expertise are well suited to help propel Brocade forward in the global marketplace to drive demand for our next-generation solutions.”
