Finesse partners with Gourmet Gulf to transform hospitality franchisee model to Salesforce

Gourmet Gulf, a hospitality company in the region, selects Finesse, a global software system integrator and Salesforce, a global leader in CRM, to digitally transform, taking customer dining experience in the United Arab Emirates to new heights. The UAE-based hospitality company’s partnership with Finesse and Salesforce is set to equip its business with diverse and unique functioning that allows it to expand its guest base, brand portfolio, and cuisines while enhancing its customer loyalty.

Gourmet Gulf has been a pioneer in offering exceptional dining experiences since 2004, by first bringing the Yo! Sushi concept to the Middle East followed by Californian Pizza Kitchen in 2009. Since then, the company has expanded and diversified its portfolio throughout the Gulf region by adding more brands such as Texas de Brazil, Azkadenya, Dalloyau, Panda Express, and The Hummingbird Bakery. With such a prolific roster, Gourmet Gulf always ensures to bring world-class delicacies and captivating culture to the table for its diners to enjoy.

Through Salesforce, Finesse supports Gourmet Gulf to drive higher customer engagement, world-class dining experience, and enhanced customer management. Salesforce’s CRM and cloud computing services will enable Gourmet Gulf to usher in dynamic new customer engagement models in entirely new ways that will exceed its diners’ expectations.

Sunil Paul, Co-Founder and COO, Finesse asserted, “We are pleased to be chosen as a strategic partner by Gourmet Gulf. With our expertise and experience in digital solutions and services, we will support Gourmet Gulf to become the best-in-class when it comes to the Diner Success Platform, customer service and ensuring loyalty. We will always continue to invest our best in this association with them and navigate Gourmet Gulf in its digital transformation”

On the same lines, Joe Teixeira, CEO Gourmet Gulf, said, “After an elaborate evaluation process, we have chosen Finesse and Salesforce to implement the proposed solution as it resonates with our vision and will help to leave a unique experience with our customers. By embracing the solution, we hope to revolutionise the restaurant industry with a technology that shall enable Gourmet Gulf to be the leader in providing a seamless dining experience.”

Thierry Nicault, Regional Vice-President Enterprise Business Unit for Middle East, Africa and Central Europe, Salesforce said: “To be successful in the fourth industrial revolution, businesses must implement agile, scalable platforms that can adapt easily to growth and changing business and customer needs. Gourmet Gulf is an example of being a regional innovator in the food and beverage retail industry with its omni-channel strategy that will break through the barriers to customer satisfaction.”