GEC NEWS WIRESophos is focusing on its ‘synchronized security’ strategy, showcasing its extensive portfolio of next-gen endpoint, network and encryption security solutions at the region’s premier ICT event. Mr Karl Heinz Warum, Vice President CEEMEA, Sophos feels that everyone should understand the importance of data and avoid being a target of cyber threats, for protection one needs a product and a concept for securing data.
This is the reason why Sophos has participated at GITEX to talk about the next level of security and GITEX is the perfect platform to do so. “We have an expertise in end point and networking on both sides and we are investing in it heavily. We are building our channel and distribution and we are looking at educating our reseller to be a trusted advisor. As the region’s largest ICT exhibition, GITEX is a perfect platform for Sophos to reach out to companies and communicate our ‘synchronized security’ strategy”, adds Mr. Karl.
“Our marketing strategy at GITEX is that we bundle everything under the strategic message which is ‘discover synchronization’, which means we really address our customers and partners to enable them to be protected with our product and strategy against tomorrow’s threat which is becoming more and more sophisticated. We use GITEX as a major communication platform however we market our messages and campaigns online as well as through our partners since we are completely channel driven. For us it’s important that our partners are willing to expand their security know-how, they have full competency in IT security and they support our strategy in a way that they follow this line of synchronized security and investing in trainings in both network and end point protection,” said Katja Meyer, Marketing Director CEEMEA, Sophos.
