GEC NEWS WIREPure Storage revealed the results of Evolution, an independent global research survey that explores the ways businesses in the Middle East & Africa (MEA) and across the globe are balancing infrastructure and applications, today and beyond. The global research, which included a survey of 500 IT decision makers in the MEA region, finds that 72% of businesses in the region are committed to being information-based companies and as such, are embracing digital transformation. The key factors driving adoption of digital solutions in the region are new business models (52%), need for faster innovation (47%), customer demand (47%), competition (43%), new customer acquisition (43%) and cost savings initiatives (42%). It’s clear that businesses in the region are facing digital transformation head-on, as 77% see more demand in the business for real-time analytics and interactive simulations than a year ago and digital solutions are typically driving almost half of revenue (47% on average) for MEA organizations today.
But despite this growth, technical complexity (53%) and reliance on IT to deliver strategy (41%) have prevented businesses in the MEA region from truly becoming digital.
“Evolution 2017 shows that businesses in the Middle East & Africa are making significant steps towards digital transformation, but the report also reveals some key barriers to progress. Cloud confusion seems evident in workload fragmentation and cloud repatriation. As data volumes continue to grow and unlock greater opportunities, managing and harnessing data with a future-proofed approach is essential for organizations in the region,” said James Petter, Vice President, EMEA at Pure Storage.
