GEC NEWS WIRENexign plans to open the company’s Middle East and Africa (MEA) headquarters in Dubai, UAE. As part of its expansion in the region, the company also appointed Ahmad Sayed as Regional Director, Middle East and Africa.
Loukas Tzitzis, Chief Products and Marketing Officer at Nexign, said, “As we look to execute on our ambitious growth targets, one of the company’s strategic goals for 2018-2020 is to enter the international BSS market and expand our customer base. Given the favourable fundamentals, strong government backing for adoption of technologies like 5G, blockchain and IoT and some of the digital transformation projects being currently undertaken by leading operators in Middle East and Africa, we believe that the region presents significant opportunities for Nexign.”
Operating as Peter-Service for the past 26 years, Nexign has established a strong and reliable track record of executing successful BSS transformation projects―across all tiers―at a significantly lower total cost of ownership (TCO) than the market average. In fact, to date, the company has completed over 120 projects for 50 major network operators, including the likes of MegaFon, Turkcell, and Rostelecom.
To help the company establish a footprint in the region, build a strong local sales and technical team, establish strategic regional partnerships and expand the customer base, Ahmad Sayed was appointed as Regional Director, Middle East and Africa. Ahmad is a telecom industry veteran with over 30 years of management experience with the largest operators and solution providers across EMEA, including a 15-year stint with British Telecom UK where he spearheaded the development and implementation of a line of BSS products for BT and its subsidiaries across Europe.
“Ahmad brings extensive industry experience and expertise to the Nexign team at such an exciting time of the company’s growth”, said Loukas. “Middle East and Africa is extremely strategic to our organisation’s continued success and I’m confident that Ahmad has the right combination of technical knowledge, regional industry relationships and management skills to lead our MEA expansion efforts.’’
“If regional operators are to make the transition from CSPs to digital service providers (DSPs), it is imperative that they align with a BSS vendor that address key themes such as cloud, partnerships, customer experience, digital channels, self-care and new monetisation streams for 5G, blockchain and IoT. At the same time, the BSS vendor needs to be agile, adopt best practices for product development and delivery and offer a transparent, partnership-based engagement model,” said Sayed.
“I firmly believe that this is Nexign’s competitive advantage, allowing us to offer a unique value proposition to telecom operators in the region. I am extremely excited about the prospect of enabling operators to overcome the challenges they face and capitalise on new opportunities presented by digital transformation, as well as growing Nexign’s market presence and leadership in Middle East and Africa,” he concluded.
