Syed Abbas Ali, Director, Zenith Business Solutions
Syed Abbas Ali, Director, Zenith Business Solutions
5 years ago

Tell us about Zenith Business Solutions and your operations in the Middle East.

Zenith Business Solutions is a Systems Integration company headquartered in Kuwait. Partnered with WinMethods in UAE and India, the companies jointly operate to serve Middle East and Asian markets. We are one of the trusted integrators to various industries of education, oil & gas, finance and leasing, and retail.

To offer solutions which fulfill the stringent demands of our customers, we work very closely with our partners in the areas of hardware, software, networking, and security.

We take up end-to-end projects, from design to go-live stage; and beyond to achieve customer satisfaction and partner with them to obtain the maximum ROI. We deliver solutions that bring real business value and accelerate enterprise business strategy. The solutions offered are optimized to deliver the best in class technologies both on-premise and cloud platform that is aligned with customers’ business objectives.

What are the cutting-edge solutions that you bring to the market? What demand do you see for your solutions?

Zenith Business Solutions believes that technology is at the very forefront of empowering people and organizations worldwide. We aim at ensuring that we have a complete understanding of the latest technology and its requirements in the client-specific environment for them to have a cutting edge in their business operations.

Our expertise in the area of cloud technologies and business intelligence has given us an edge in the market wherein cross vertical and scalable solutions are required.

As part of our solutions with immersive learning, we offer Augmented and Virtual Reality Solutions. We hold strong experience in the field of AR/VR solutions which enables us to deliver superior solutions and content. Our AR/VR solutions consolidate cutting-edge technology and comfort of usage in varied industry verticals.

By understanding the various business opportunities technically, we are also implementing the Internet of Things solutions thereby overcoming various challenges and reducing TCO for our customers. Our customers transform with the Internet of Things, get future-ready, and boost profits with scalable solutions.

These offerings have a quick ROI.  Business Intelligence is built on top for building dashboards for senior management for making intelligent decisions.

Describe your core strengths and how do you differ from your competition?

With years of individual and combined experience, our team takes pride in serving as trusted advisors for our customers. Our depth of knowledge and subject matter expertise across the full IT spectrum enables us to serve as enterprise architecture consultants with a complete 360-degree view. Our international experience of developing efficient solutions have added business value for clients. Our solutions are backed by a host of professional services comprising of consultancy, deliveries, deployment, implementations, services, as well as post deployment support.

Using a consultative approach, our experts identify which areas of our customers’ business can benefit from our solutions and services. Our methodology is aimed at ensuring that we have a complete understanding of customers’ existing infrastructure and a clear focus on business and budgetary requirements. We help reduce our client’s expenses, streamline their operations and ensure business continuity.

What is your go to market strategy and who are the partners you work with?

We identify the customer needs, understand the current requirements and purchasing capabilities and connect through the right channels. We also create interest among the potential customers through portfolio management, telesales and product/service campaigns.

We believe in the power of satisfied customer references and digital marketing. We develop a win-win value proposition with both customers and vendors/partners.

We have selected our partners with whom we have strategically aligned and have invested in certifications for our personnel to deliver the best practise of the technologies. Some of our partners are – Microsoft, HPE, Aruba, AWS, Dell, Google Cloud, Cisco, Symantec, Salesforce, Sonicwall, Fortinet, VMware, Epicor, Sage, etc.,

What plans do you have for the year 2019 and beyond?

Zenith Business Solutions aims at accelerating success by expanding the footprint and customer base within GCC and US region, in the area of cloud and BI, AR, VR, AI and ML.

The underlying platform being cloud, cloud selling has dramatically impacted the way businesses buy software. And as the cloud layers have matured from IaaS to PaaS to SaaS sales over the years, it has transformed the playing field for providers along the way. The most critical implications of maturation to cloud service sales teams are two-fold; the increased proliferation of services being provided at each layer within the cloud and the commoditization of infrastructure services as buyers now expect to consume SaaS. This we see as our future path and are investing our efforts and resources in this area.

The future for us isn’t up in the air — it’s in the clouds, with roots firmly on the ground.