GEC NEWS WIREReport Shows Rapid Rise in Mobile Video Consumption and Impact of Larger Format Devices
Citrix has published the Citrix Mobile Analytics Report for the first half of 2015. The report provides valuable insight into the latest mobility trends that impact consumers, enterprises and mobile operators across the entire mobile ecosystem.
As mobile data consumption grows, the mobile user experience is, increasingly, a video experience. As video becomes ubiquitous on mobile, video optimization will play a key role in ensuring an acceptable experience for both consumers and enterprises. iOS remains the dominant mobile platform in the enterprise at 64 percent worldwide, Android is gaining popularity in Asia, and Windows is more than twice as popular in EMEA (16 percent)as it is in North America (7 percent). Deeper analysis also shows that the distribution of mobile OS platforms vary by industry segment with 71 percent of managed devices in the financial industry being on iOS and 39 percent penetration of managed Android devices in healthcare. Further, the report highlights the dual whitelisting and blacklisting of productivity and collaboration apps across organizations – a sign of both growing sophistication in the way many enterprises empower and manage employee mobility.
According to Chris Fleck, Vice President of Mobility Solutions and Alliances, Citrix, “It’s no longer possible to maintain artificial boundaries of personal and business mobility. With insights into the latest mobile user behavior, preferences and needs, the Mobile Analytics Report provides a window into the potential pitfalls and opportunities for mobile operators and enterprise IT to deliver mobile experiences that people expect at home, work, and play.”
