Cloud Digital HQ to connect employees, customers, partners

Thierry Nicault, Area Vice President, Middle East and North Africa, Salesforce
Thierry Nicault, Area Vice President, Middle East and North Africa, Salesforce.
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3 years ago

Salesforce enables companies of every size and industry to take advantage of powerful technologies, cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain, to create a 360-degree view of their customers.

Salesforce has announced new capabilities that integrate Slack across Salesforce’s products and industry solutions, plus new Slack innovations that improve collaboration across organisational boundaries and empower teams to embrace asynchronous working.

Using Einstein AI, organisations can deliver faster, more personalised customer service, such as smart bots that can answer common customer questions so agents can address more complex cases. AI can help agents take on tough cases with recommendations, replies, and knowledge.

As the Middle East begins to emerge from the pandemic, the cloud is vital for meeting customers’ changing expectations, enabling digital transformation, and driving business competitiveness.

Every company needs a cloud-based Digital HQ to connect its employees, customers, and partners, and to thrive in a work-from-anywhere world. Organisations that build their Digital HQs on Salesforce and Slack can work better and grow faster, driving success from anywhere.

As Middle East begins to emerge from the pandemic, the cloud is vital for meeting customers’ changing expectations

Salesforce was among the first companies to deploy cloud-based software in a Software-as-a-Service SaaS model, so customers’ IT departments can focus on business-critical items.

Salesforce has been recognised by Gartner as a Leader in the Sales Force Automation Magic Quadrant for the 15th consecutive year. Salesforce Recognised as a Leader in 2021 Gartner Magic Quadrant for CRM Customer Engagement Centre.

Salesforce’s channel partner program helps to build and support the development of a Salesforce consulting practice, with a strong team of certified resources who deliver our best-in-class solutions for customers in the region. In MENA, Salesforce supports more than 70 active channel partners, covering implementation, consulting, and independent software vendors.

Every company needs a cloud-based Digital HQ to thrive in a work-from-anywhere world

Salesforce constantly works with each of its partners to help develop Salesforce credentials. On the Salesforce Trailblazer online community, from FY2019 to FY2021, the number of UAE users has roughly doubled, and the number of their badges collected for demonstrating knowledge on topics has grown by about 6-fold.

Customers include AlMalki Group, Aramex, Property Finder, Umrahme, amongst others.


Goals and strengths>> The most difficult piece of work is to be consistent in performance over time. The ability to monitor progress, identify difficulties or challenges from the data directly in a user-friendly application in your daily sales operation is a key success factor. Business predictability and forecasting is also a very sensitive exercise so, real time assessment of your business is amazingly helpful.

Offline>> First, my family and my close circle of friends who always know they can reach out for help, support, advice, or just to listen are the most valuable assets for me in these troubled times. Sport, to keep a good form at any point of the year to overcome the peaks of activity. I used to play a lot of basketball, then skiing, running, golfing and now, more limited to the gym. I also keep an interest in many sports to watch like football PSG and the French national team, rugby Racing 92, and the French national team, and tennis.

<<START>> Thierry Nicault is responsible for driving new business, customer digital transformation and innovation, and the expansion of the channel partner program. Thierry reports to Robbie Kearns, Senior Regional Vice President, Salesforce.

Since 2013, Thierry has been managing international business, including the development of subsidiaries and international sales teams in emerging markets. Thierry is an experienced EMEA, Emerging Market Sales Director with over 20 years in the IT industry, having joined Salesforce in 2012 and previously with SAP.

Thierry has held positions of increasing responsibility with resellers, manufacturers, and software editors. He also brings a vast experience dealing with complex sales cycles and contexts, understanding of specific French and international business practices, and management of high-performing sales teams

Traveling and discovering new parts of the world either for business or leisure purposes has always been a large part of my life, including international family with my in-laws based in the United States, and my wife who lived many years in Africa, are probably influencing me a lot.


Organisations that build their Digital HQs on Salesforce and Slack can work better and grow faster, driving success from anywhere.

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