Feature
F5 is a multi-cloud application services and security company committed to bringing a better digital world to life. The company partners with the world’s largest and most advanced organisations to optimise and secure every app and API anywhere. This includes on-premises, the cloud and at the edge.
Expanding its application security and delivery portfolio, the company recently launched F5 Distributed Cloud Services, which is a security, multi-cloud networking, and edge-based solution on a unified SaaS platform. The platform encompasses F5 Distributed Cloud Web Application and API Protection or WAAP, augmenting multiple security capabilities across F5 technologies in a single SaaS offering.
Nearly all organisations in the Middle East and beyond find themselves at the epicentre of two significant trends: the evolution of applications as the centre of customers’ digital lives and the escalation of threats against them. F5 has transformed both its business and its portfolio to meet these challenges. Its Distributed Cloud Services is central to this shift, offering a new approach to app security with SaaS-based solutions that are centrally managed but can be deployed anywhere the app needs to be. This maximises business impact and delivers a superior customer experience.
F5 is committed to unlocking a world where an organisation’s application portfolio adapts to any changing environment. This means it can automate redundant processes for greater efficiencies, expand and contract based on performance needs, and protect itself by securing points of vulnerability. It can also mine and analyse data to get smarter, become self-healing, and evolve even faster.
F5 focuses on unlocking a world where an organisation’s application portfolio can adapt to any changing environment
Maintaining a healthy partner ecosystem is critical. F5’s goal has always been to enter long-term, strategic partnerships that are mutually beneficial and can successfully unlock new use cases and routes to market.
The F5 partner programme, F5 Unity+, includes secure increased margins on its products; priority access to product announcements, promotions, and technical training; access to qualified leads; access to dedicated F5 partner resources; and eligibility for joint marketing funds.
Significant digital transformation progress requires new approaches for managing telemetry, data, and application security and delivery technologies across distributed architectures. F5 is innovating in all these areas while helping organisations to extend app modernisation efforts from the front to the back office.
It is also enabling organisations to combat the rising complexity and risk inherent in increasingly distributed and heterogeneous application portfolios; choose the best deployment model and location for application security and delivery; embrace the unique capabilities of the edge for both customer-facing and internal workloads, and modernise IT operations with SRE or site reliability engineering approaches.
F5’s portfolio of security, performance, automation and insight capabilities are empowering customers across all industries to create, secure, and operate adaptive applications that reduce costs, improve operations, and better protect users. Demand throughout the region is growing, with organisations becoming more application-centric as they adapt to increasingly nuanced user demands.
TOP EXECUTIVE
Nasser is responsible for developing and growing F5’s channel partnerships across the diverse EMEA markets. He reports to Pierre Castelnau, SVP EMEA and has 10 direct reports across the region and more than 40 indirect reports.
He took on his current role in November 2021 after cutting his teeth as Director of channel sales for the Middle East, Turkey, and Africa for more than five years, and channel manager for the Middle East for five. Before joining F5 he held different roles at Citrix and Nice Systems in France.
As the Vice President of Channel Sales, Nasser has made profound structural changes in F5’s EMEA channel organisation. He created a Channel Southern Europe Practice and has converted interns joining the company in 2021 as full-time employees. He along with his team plan to replicate this success soon by welcoming another new cohort across EMEA.
On the business side, his team has launched F5’s XC solutions, expanded its Routes to Market coverage, and delivered numerous enablement and demand generation activities to enable channel partners better serve the customers’ increasing needs.
DREAM ROLE
Nasser considers himself to be in his dream role and likes to focus on the present.
ROLE MODEL
For Nasser, F5 CEO François Locoh-Donou is a role model in business. He is particularly impressed by how fast the CEO impacted F5’s core values and connected them with people’s values.
OFFLINE
When not playing with his young children, Nasser loves to read about political history. He enjoys sports including running, CrossFit, and squash. He is also a motorcycle enthusiast and enjoys travelling with his family.
