GEC NEWS WIREIntroduces new brand and logo as a part of its ongoing tranition
Lexmark International introduced the company’s new corporate brand and logo. The rebranding reflects both the evolution of the company as well as its vision for the future.
Lexmark’s rebranding represents its successful and ongoing transition to a company well beyond its hardware heritage. Lexmark’s new tagline is, “Open the possibilities”. This tagline invites customers to engage with Lexmark to open up greater opportunities for success with our broader technology and solutions portfolio.
Expressing his zeal, Paul Rooke, Lexmark’s chairman and chief executive officer said, “Our brand transformation better represents where the company is today and our vision for the future. “This new representation of Lexmark clearly shows that we are changing as a company by expanding our technology offerings, pushing into new markets, and providing a ‘true north’ for employees as the company continues to evolve and innovate,” Rooke added.
