GEC NEWS WIREStrict attention to market requirements, effective planning and management by her has ensured ESET great success
Elham Alizadeh, the Channel Marketing Manager of ESET Middle East has won the award as the Catalyst 2015 – Channel Marketing. In this role, she is responsible for winning, maintaining and expanding relationships with channel partners as well as achieving sales, profitability, partner recruitment objectives and market share growth. She has to continuously and proactively recruit new companies who meet their partnership criteria and high standards. Strict attention to market requirements through market research in order to effectively plan and manage, control and evaluate marketing activities across the channel and keep missions running smoothly is another part of her job role.
Elham’s first marketing job goes back to 2007 in her homeland, Iran where she was in charge of growing the market share of a small ISP. Based on detailed analytical research, she set in place various strategies to highlight the company’s USPs and to raise awareness of its products. This helped them achieve a significant increase in sales volume in a one year period- a pattern which followed consistently YoY. Her career here in the UAE started in 2011 with Comguard. Developing the channel, increasing the number of reseller, planning and implementing strategies to target and succeed in the different markets such as power retailer and corporate, fulfilling partners’ requirements, identifying and evaluating potential partners and delivering marketing activities were the many functions of her role. This diversity of tasks gave her a holistic understanding of the channel and helped me fine-tune her skills for the purpose.
Catalyst Award is an attempt to recognize the excellent capabilities brought by individuals to organizations. While most awards honor leading organizations, in the process, the chief warriors who make the success a reality miss the spotlight. The first edition of the awards has started a new trend by honoring the best minds, whose skill sets have brought excellent returns to their organizations. The awards were held on 16 March 2015 at The Address Downtown Dubai and organized by one of the fastest growing media houses of the region, Accent Info Media FZ LLC.
