GEC NEWS WIREFocus on collaboration to make IoT successful; importance of mobile advertising, the increasing popularity of videos, customer-centric marketing and smart ideas for entrepreneurship
The future of technology innovation stood center stage, with more than 3,600 companies launching products across more than 2.4 million net square feet of exhibits- – the largest show floor in CES history.
During his address, WP Hong, president of Solution Business Unit, Samsung SDS stated that the Internet of Things (IoT) is already here, but many companies need to collaborate to make it work. “The age of the Internet of Things has begun,” Hong said. “It will be a success, but only if we get the fundamentals right: openness, interoperability and close industry collaborations.”
Discussing the future of advertising in a mobile era, Allison Lewis, global chief marketing officer for Johnson & Johnson believes that while television is still important for many
brands, it’s only one piece of the marketing mix; mobile advertising platforms offer greater reach and precision. Kristin Lemkau, CMO of JP Morgan Chase added, “We want the ability to target and more ways to authentically integrate into programming – to get more creative in advertising.”
Robert Kyncl, chief business officer, YouTube had earlier predicted that 90 percent of all Internet traffic would be video traffic by the year 2020. Cisco data now predicts that video will reach 90 percent of global Internet traffic by 2019, a full year ahead of schedule.
During the SuperSession – IoT Business Strategies: Partnerships for the Sharing Economy, leading industry service providers and manufacturers stressed the importance of strategic partnerships to accelerate the development of IoT. As an example of a successful partnership between IoT and the sharing economy ecosystem, the panelists pointed to August Home’s integration with Airbnb, where Airbnb hosts can link their account with a keyless lock.
Margo Georgiadis, president, Americas, Google led an engaged discussion between Time Warner’s CMO Kristen O’Hara and Best Buy’s CMO Greg Revelle where they shared key insights, advising brands on the best ways to win over consumers. Following the “new rules” of marketing in today’s technology-driven, multi-device environment means that brands need to focus on the critical moments when consumers are actually receptive to them.
At the Forecasting the Future of Entrepreneurship SuperSession, Rebecca Jarvis, chief business and economics correspondent for ABC News led a discussion with disruptive innovators, Nick Woodman, founder and CEO, GoPro; Steve Case, chairman and CEO, Revolution and Stewart Butterfield, CEO and co-founder, Slack. The group emphasized the importance of risk taking, strategic partnerships and picking a project you are truly passionate about. When asked about the future of entrepreneurship, they named major sectors such as food, healthcare and real estate, as well as consumer-generated content.
With 90 percent of global population growth expected to take place in cities, panelists discussed how shared mobility, big data, practical business models and spectrum will be embedded in the smart cities of the future.
Jeannine Sargent, president, Innovation & New Ventures, Flex noted that entrepreneurs and business people have a responsibility to help their government officials understand and be smart about making policy. Neelie Kroes, special envoy, StartupDelta believes it’s very important to have a government that doesn’t avoid risk.
