GEC NEWS WIREIBM Interactive Experience Expanding Global Network with First Studio in Middle East
IBM has launched the IBM Studio – Dubai, a new center of experience design and digital expertise to help clients transform. The Studio extends the footprint of IBM Interactive Experience, blending experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting through systems integration. The IBM Studio – Dubai was inaugurated by His Excellency Abdulla Abdul Rahman Al Shaibani, Secretary General of the Executive Council of Dubai.
“Today’s most successful companies have design embedded in their DNA,” said His Excellency Abdulla Abdul Rahman Al Shaibani, “We support and encourage companies such as IBM that recognize and value the importance of design, bringing it into the heart of what they do.”
Located in the Dubai Design District, the studio will serve as a hub for IBM Design in the Middle East and will host local teams from IBM Interactive Experience (IBMiX)
“Creating customer experiences for Dubai citizens, business customers and our own employees that are meaningful and consistent across digital and physical channels is at the top of our business agenda.” said Eng. Mohammed AlZaffin, IT Director, Dubai Municipality.
“Design is a constant exploration of both creation and value. At IBM, we believe that businesses need to do more than just make great products, but also craft experiences that delight users and can shape the future,” notes Amr Refaat, General Manager, IBM Middle East and Pakistan.
