GEC NEWS WIREEtisalat and Harvard Business School’s SMB Leadership Circle debate on the importance of digitisation for small and medium businesses
Etisalat and Harvard Business School held a debate event – Go Digital or Face Extinction, the second event of the ‘SMB Leadership Circle’. The second debate focused on digitisation needs of SMBs.
Esam Mahmoud, Vice President/SMB Marketing, Etisalat, said, “The first two debate sessions on opportunities and challenges faced by SMBs and the need for SMBs to go digital, have created a very insightful and immersive experience for our participants and audience. We look forward to fuelling more ideas, views and discussions through our future debate sessions.”
In the second debate held on the topic ‘Go Digital or Face Extinction’, panelists and participants debated over the fundamental impact of digitisation on business strategy and business model, internal processes, brand, customer interaction, and communication with stakeholders. The event tackled how SMBs can future-proof themselves against the effects of not-so-distant future of digital disruption.
Goulam Amarsy, President, Harvard Business School Alumni Club, said, “It requires individuals and organisations to confidently make digital integration and transformation a strategic imperative, which is likely to impact the status quo in our region with companies of a traditional mindset.”
