Microsoft Gulf invited UAE businesses to delve deeper into their data and harness its potential like never before, with SQL Server 2016, the latest version of the company’s flagship database and analytics platform.
Microsoft held a special event called Data Driven on 27 April in Dubai to introduce IT and business decision makers, and technology professionals, to the transformation of the database.
The event also hosted a session by research firm Gartner around advancing Data and Analytics initiatives in a World of Big Data and Data Science. Previously Gartner has also recognized Microsoft as a leader in the Magic Quadrant for Business Intelligence and Analytics Platforms and placed Microsoft as a leader in the Magic Quadrant for Data Warehouse Database Management Systems – distinguishing Microsoft’s completeness of vision and ability to execute in the data warehouse market.
NecipOzyucel, Cloud and Enterprise Business Group Lead Microsoft Gulf said, “It can inform and inspire; it can bring insights that help companies outmaneuver competitors; it has the potential to disrupt entire industries. Some DBAs using SQL Server products today weren’t even born in 1989, when we released the first version. That’s a tradition we take very seriously, and so with SQL Server 2016, Microsoft is transforming the database – with the first of its kind to be born in the cloud and deliver enterprise-class functionality, performance and scale. Having been rigorously tested on Azure, it is battle-hardened and customer-ready.”