IBM bolsters investments in the ME

IBM expands of its operations in the Middle East and Pakistan with the launch of a new Industry and Innovation Center. Located in Dubai, the center will foster innovation in the region by providing an enhanced customer experience, connecting clients with high technical skills and expertise. The new center will also offer IBM clients access to advanced technologies in cloud and cognitive and to IBM’s research centers.

This is the second IBM Innovation Center in the UAE following the opening of the Abu Dhabi center in 2009. The Dubai center is connected to the Abu Dhabi infrastructure which is already showcasing 40 live IBM solutions including customer proof of concepts. Demos and IBM solutions will focus on key industries including Government, Travel & Transportation, Oil & Gas, Telco, HealthCare, Banking and Retail.

The Innovation Center will showcase IBM’s expertise and experience in solving client business challenges through the use of the latest cognitive, big data, analytics and cloud-based technologies. It aims to nurture IT innovation in the region and support growth, providing an environment where clients from all industries can explore new ways these technologies can help their businesses.

“At the Dubai Industry and Innovation Center we have created an environment in which we put our clients first,” said Amr Refaat, IBM General Manager, Middle East and Pakistan. “Innovation is the key driver for growth in Middle East and Pakistan, and we are connecting our customers with the latest technologies.”