GEC NEWS WIREIFS revealed the findings of a survey of nearly 500 senior decision-makers from companies ranging across industrial manufacturing, construction, retail, oil and gas, automotive, energy and utilities, and other industries. 86% of the respondents think that digital transformation will play a key role in their market but 40% lack a strategy for it.
When asked who within the company has responsibility for driving digital transformation the respondents call out the CIO (40% of the respondents), CEO (39%), and the CFO (35%), while the CTO (20%) and the CMO (6%) are not considered as influential in this area. When the C-suite leaders answer who owns digital transformation, they often point at themselves. 53% of the CEOs consider they are responsible. The corresponding numbers for CFOs and CIOs are 69% and 63% respectively.
86% of the respondents say digital transformation will play a key role in their market in the coming five years and 76% answered that they need more information about digital transformation.
“This survey shows that senior leaders of large industries have realized the potential that digital transformation offers, but in many cases haven´t got a strategy in place to leverage it yet. It appears there is also a great uncertainty regarding who is actually responsible for driving the digital transformation agenda within companies,” said Mark Boulton, CMO at IFS.
