GEC NEWS WIRESynechron unveils new brand identity, and emphasizes on the power of 3 strategies
Synechron has unveiled its new brand identity, representing the significant steps the firm has taken to increase the depth and breadth of its services. The rebranding signifies the evolution of the company and its vision for the future as it aims for $1 billion of revenue by the year 2020.
Along with the brand modernization, Synechron has launched a new website that communicates the firm’s new ’Power of 3’ strategy and value proposition: Digital, Business Consulting and Technology. Within this strategy, the company will offer its clients a 360 degree business approach, including digital transformation services, business consulting and best-in-class technology services.
The brand modernization marks a key milestone and this move is in congruence with Synechron’s strategic acquisitions made in 2015, wherein it welcomed to its family specialist firms in the digital and the business consulting space. Driving it further in the last quarter, Synechron opened a first-of-its-kind digital innovation center.
“Synechron has grown from a startup to an established niche firm over the last 15 years,” said Faisal Husain, Synechron’s Co-founder and Chief Executive Officer. “The launch of our new brand identity kicks off an era of corporate evolution wherein our strategy to build three distinct but complimentary service lines — Digital, Business Consulting and Technology — allows us to pursue untapped market opportunities.”
