GEC NEWS WIRETeradata is introducing an analytic solution which outperforms the currently used customer satisfaction measurement approach. For years, Net Promoter Score (NPS) has been the predominant tool for customer “likelihood to recommend” metrics. However, that is about to change with the introduction of the Customer Satisfaction Index (CSI) Analytic Solution from Teradata.
The CSI Analytic Solution identifies triggers and instances pertaining to negative, positive or neutral customer experiences. Multi-genre advanced analytics, with the expert, surgical fusing of path, pattern, sentiment and behavior clustering analysis, results in data-driven illumination into the catalysts of customer satisfaction.
“This is what the future of customer analytics looks like. For years, advanced analytics has been the elite domain of data scientists and programmers. Teradata has continued to focus on democratizing analytics, and Teradata’s CSI Analytic Solution today serves as a smart solution for a new world in which general business users have fingertip-fast analytical tools for near-real time customer experience management,” said Robin Bloor, Founder and Chief Analyst, Bloor Group.
The solution operationalizes analytic insights with template modification, and applies algorithms that can be run by any business user without any advanced programming expertise or even SQL knowledge.
“CMOs and line of business managers alike have an opportunity to empower and transform their organizations by introducing Teradata’s radically new approach to customer analytics,” said Randy Lea, vice president, Business Analytics and Consulting, Teradata.
