GEC NEWS WIREVisa Digital Enablement Program to build on Visa’s secure token technology and raise standards of digi payments
Visa has unveiled its new Digital Enablement Program (VDEP) in the UAE, making it the first country in the Central Europe, Middle East and Africa (CEMEA) region to introduce Visa’s turnkey commercial standard for digital payments.
Google, with its Android Pay payment solution, is Visa’s first international program partner and Samsung joined the program in August 2015.
Designed to simplify how partners access Visa’s secure token technology, Visa’s Digital Enablement Program (VDEP) provides no-cost commercial framework, fast and easy integration, robust security and consumer data protection and international scale and reach.
Marcello Baricordi, General Manager UAE and Global Accounts Lead Visa in the Middle East and North Africa (MENA), said: “After launching Visa Checkout in the UAE and signing up to seven issuers to the program, we are now accelerating the nation’s digitalization infrastructure to enable convenient and secure remote and in-store digital payments.
Hadi Raad, Visa’s Head of Emerging Products and Innovation – CEMEA, added, “Through VDEP, financial institutions in the UAE can now take advantage of our secure token technology to deliver to their customers the most popular mobile and digital payment services on the market today, regardless of the shopping channel (online or in store) or device they are using.”
