Unify has named Feras Zeidan as the new Vice President for MEA. In his new role, Feras will lead the efforts to continue Unify’s global go-to-market channel transformation in the region.
Before joining Unify, Feras spent seven years at Avaya, where he led a regional sales team with focus on developing new business across large influential customers, working a high-touch sales model and engaging partners to deliver value through integration and services. Prior to Avaya, he held a number of senior sales positions at Juniper, TechData, ITP and Farabi Networks.
Thomas Veit, Senior Vice President, EMPAC, Channels at Unify said, “Feras has deep experience in the channel and we are very confident in his ability to continue to develop our partner base and expand our business”
Feras Zeidan, VP, Unify MEA said, “I am very excited about joining Unify. It has a long and distinguished heritage, and yet has an agenda to reinvent itself and the industry. Cloud-based delivery opens up entirely new consumption and distribution models and I see Unify as perfectly positioned to innovate new ways for enterprise users to access the best collaboration tools.”
As part of its strategy, Unify recently announced expanded opportunities for channel partners in the small and medium business (SMB) space and mid-markets with the announcement of the latest updates to OpenScape Business and OpenScape Enterprise Express.