Sony Mathew Joins TP-Link as Channel Manager SMB

TP-LINK Technologies has named Sony Mathew as its new Channel Manager SMB in the UAE.

The latest appointment sees Mathew join TP-LINK from the vendor’s distribution partner Asbis Middle East. In the new role, Mathew is in-charge of managing the day-to-day SMB channel business for TP-LINK in the UAE.
In addition, Mathew will drive the company’s SMB business in the systems integration space to ensure small businesses are properly served and supported in this segment.

Lucas Jiang, Assistant General Manager, TP-LINK Middle East and Africa (MEA), stated that the company is happy to see Sony Mathew join the team at a crucial time when the company is preparing to launch its SMB partner strategy and a blitz of products, solutions, initiatives, incentives and rebate schemes targeting this vertical.

Jiang said the SMB market is important and it’s precisely for that reason that the company has hired a dedicated channel manager that will oversee the progression of this business by ensuring that TP-LINK engages with the right reseller, solution provider and systems integration partners. “Sony has a lot of experience in value-based and solutions selling. He will assist us to develop the SMB business especially with the systems integration channel.”