Assaad El Saadi is the new Regional Sales Director & GM for Hitachi ME & Pakistan

8 years ago

Hitachi Data Systems Corporation revealed that Assaad El Saadi will lead the Middle East and Pakistan geographies.

In his new role, Assaad will be responsible for implementing and driving HDS’s development across the Middle East and Pakistan, working closely with HDS’s headquarters and regional teams to accelerate growth. Digital transformation now being a business imperative, Assaad will be tasked to continue driving the same in the regions he covers.

“Assaad has an excellent track record and will play a key role in expanding HDS’ business within the Middle East and Pakistan. His appointment comes at a time when HDS is growing in the region and thriving in digital transformation. We look forward to a successful tenure and growth strategy with the extensive leadership and experience Assaad brings,” said Tom Pegrume, Emerging EMEA VP, HDS.

Assaad comes with experience from Oracle’s Systems line of business where he successfully led the Gulf region for several years. Prior to his tenure at Oracle, Assaad worked at Sun Microsystems, SAS Institute, Mideast Data Systems and Xerox.

“Recently, HDS has made substantial progress in the Middle East and Pakistan region, and I am looking forward to continue to build and strengthen the ties with existing customers, and grow relationships and solutions for new customers following HDS strategic approach.” said Assaad.