GEC NEWS WIRESage has appointed Aaron White as the new Regional Director for Sage Middle East. With more than 20 years of industry experience, Aaron joins Sage Middle East from Hitachi Data Systems where he was General Manager for the Middle East and Turkey, and was instrumental in setting up operations in Saudi Arabia, Qatar, Egypt and Pakistan.
Commenting on his appointment, White said, “It is an exciting time to join Sage Middle East with upcoming changes such as the implementation of VAT across the GCC region, regional policies pivoting to investing and developing non-oil sectors, and continued focus on localization. Sage’s solutions have time and time again been proven to increase growth through better use of time, resources, and strategic focus at organizations where the solutions have been installed. The IT solutions industry is going through a transformation influenced by the changes in the way we work, and technological developments. I look forward to expanding Sage Middle East’s role in the region, impacting on the organization’s growth and revenue, and continuing the great work my predecessor did in promoting and building our proposition in the market.”
“The appointment of Aaron White as the Regional Director of Sage Middle East adds significant value to our existing channel and distributor networks. He brings with him tremendous experience and knowledge of the enterprise sector, which will add value to our core business,” commented Keith Fenner, Vice President Sage Enterprise Africa and Middle East.
