Google tops YouGov’s inaugural global brand health rankings

Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook.

According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature prominently on the list which surveyed consumer opinion about brands across 30 countries.

Top 10 Global Brand Health Rankings

1. Google
2. YouTube
3. Facebook
4. Samsung
5. WhatsApp
6. Apple iPhone
7. Amazon
8. Toyota
9. Adidas
10. Colgate

Ted Marzilli, CEO of YouGov Data Products commented: “Tech brands dominate this global list and with good reason. By their very nature the likes of Google, YouTube and Facebook are open and accessible in most places on earth to anyone with online access. The presence of Samsung and Apple iPhone demonstrate that our mobile devices have become the remote controls for our lives. All of the brands in the rankings are mainstream with broad utility at their core – and this is as true of the likes of Toyota and Colgate as it is for WhatsApp and Samsung.”

In parallel to the top ten global list, YouGov also released brand health rankings in the UAE.

Top 10 UAE Brand Health Rankings

1. Emirates
2. WhatsApp
3. Google
4. Carrefour
5. Facebook
6. YouTube
7. Apple
8. Apple iPhone
9. Samsung
10. Almarai

Scott Booth, YouGov’s Head of Data Products in MENA commented: “The UAE is among the savviest markets in the world when it comes to mobile and online technology, so it is no surprise to see Google, Facebook, Apple, Samsung and related brands reach the top 10 list for Brand Health.  On the other hand, we can see that Emirates, Carrefour and Almarai, long dominant in their respective sectors, have achieved levels of differentiation, ubiquity and consumer perception that set them apart from their direct competition.”

YouGov has also released a list of the brands with the most improved brand health in the UAE over the past year

Top 10 Most Improved UAE Brand Health Rankings

1. Apple iPhone
2. Global Village
3. Huawei
4. City Walk
5. Instagram
6. Schweppes
7. Barbican
8. Visa
9. Pizza Hut
10. Meraas Holdings