GEC NEWS WIRETell us more about Ethos Technologies and its operations.
Ethos Technologies is a Regional Networking and Security VAD, based out of Dubai, UAE with a branch in Lahore, Pakistan covering the entire Middle East, Pakistan and Afghanistan. We are focused on introducing new and niche technologies to our partner ecosystem so as to offer better value and bottom-line during these challenging times. We have a very tight operation with quick turn around and decision making enabling us to generate more momentum in the market and provide immediate support to our partners and customers.
Tell us about your major partnerships this year. What is your go to market strategy?
This year we have expanded our SMB market by incorporating TP-Link SMB Networking products into our portfolio. Also, we have recently included HUBNETIX (Network Infrastructure Solutions), INFOSEC (UPS Systems), HillStone Networks (Enterprise Firewalls), OceanBlue Cloud (WAN Optimisation), Synology (NAS Storage) and BitGlass (Cloud Access Security Broker) to further strengthen our Security and Infrastructure offerings. Our go-to-market strategy has always been partner-driven. We are here to help the channel expand and improve their offerings and bottom-line. We are now pro-actively positioning our niche solutions with end customers directly to create a demand for these solutions that can be provided through our value channel partners.
What are the solutions provided by you? What demand do you see for your solutions in this region?
We provide a comprehensive Networking and Security offering, which can give our channel a great opportunity to position a proper end-to-end solution. Our focused solutions are Database Management Solutions, Application Monitoring, Enterprise Firewalls, Secure Connectivity, Cloud Apps Security, Wireless and Data Centre Infrastructure. As we have consistently provided the market with niche and unique offerings are demand generation has always been high. We are able to offer end customers technically sound and financially attractive solutions that provide them an excellent alternative to the so-called market leaders. This gives us a unique market opportunity and space to grow and bring in more channel partners.
What are your plans for 2018?
In 2018, we are looking at adding on 2-3 more vendors in the networking and security domain to complement our existing offerings and provide our channel with more tools to provide the best solution to the end user. We will also be growing our team and also will look to expand our channel with specific focus on our technologies. We will also be conducting multiple road shows and trainings to empower our channel to provide the best possible solution and support to the customer.
Tell us one differentiating factor of you as a VAD.
Our differentiating factor is our team. TEAM ETHOS is a close-knit family that pushes ahead together to support our channel. Our team fights together to achieve our collective aim. We will not be among the Emerging Distributors in the region within such a short time if it wasn’t for the dedication and commitment of our TEAM.
