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BT is entering a new phase of investments into the rapidly growing economies of Asia Pacific, Turkey, the Middle East and Africa (AMEA) with the objective of accelerating its expansion in high growth markets. By hiring more people in the region, launching more competitive capabilities across a larger number of countries and delivering a differentiated service experience, BT will be in a strong position to capture opportunities in a total AMEA market evaluated at around 32 billion GBP.
This new phase of investments builds on the success of earlier programmes announced in 2010 for the Asia Pacific region and in 2012 for Turkey, the Middle East and Africa. Earlier this year, BT brought those regions together into a single integrated market unit to better address the needs of a new generation of regional multinationals and big domestic players that are increasingly expanding from China and India into the Middle East and Africa. The combined geography is expected to generate 44% of the global GDP growth by 2025, with 3 billion people expected to enter the middle class over the next decade.
Charles Anderson, Associate VP and Head of Telecoms & Mobility at IDC Asia Pacific said, “The new investments announced today across the wider AMEA region show that BT does not rest on its laurels but continues to strive for service excellence to better serve its customers.”
Luis Alvarez, chief executive officer, BT Global Services said, “In 2010 we launched our first phase of investments to accelerate our expansion in Asia Pacific. This has allowed us to generate strong growth in the region and to nearly triple the number of new Asia Pacific customers signing with us. We are investing again to further grow our business, in a wider region combining Asia Pacific with Turkey, the Middle East and Africa. We are doing this in close consultation with our customers.”
