GEC NEWS WIREExplores opportunities and challenges for marketers in the mobile era
The increasing influence of mobile technology in telecommunications marketing was the subject under discussion at a major seminar held in Dubai Wednesday, September 25th. Branded as ‘a conference with a difference,’ the event was organised by Initiative, a UAE-based media communications network and examined the challenges and opportunities presented to industry operators in a digital age that is characterised by networking on the move.
Promoted under the tagline ‘#LetsTalkMobile,’ the conference was the latest in Initiative’s series of interactive gatherings for its ‘Initiatives Talks’ platform, which invites discussion and debate about the region’s telecommunications landscape. Among those attending were media representatives, marketing executives, key stakeholders and decision makers with a vested interest in discovering the latest in mobile communication trends.
“This is an age of rapid change for telecommunications, with new patterns of behaviour constantly supplanting ones that have only just been established. While this is exciting, it is also challenging for industry operators wanting to reach an audience,” said Ramzy Abouchacra, Regional Managing Director for Initiative in the GCC. “We recognised that there was a need to disseminate information about the ever-evolving landscape of telecommunications, particularly with regard to smartphone technology, which is growing exponentially. We believe our Initiative Talks platform fulfils this need and is an important knowledge resource for the region,” he added.
The Initiative Talks programme of conferences is the fruit of extensive research undertaken by the organisation across the pan-Arab region examining behaviour, trends and predicted outcomes for mobile data use.
“Initiative Talks is a thought leadership platform that aims to share with our partners the various learnings that we have accumulated throughout the pursuit of managing our client partner’s business,” said Faysal Zok, Managing Director at Initiative. “This year’s event is focused on the telecommunications and mobile industry, specifically, the mobile experience and its new emergent technologies, while allowing space for our partners to express their perspectives in that regard,” he added.
