Services for edge-centric enterprises are priority

Muna Issa, Channel and Distribution Sales Lead, HPE, Middle East and Africa.
Muna Issa, Channel and Distribution Sales Lead, HPE, Middle East and Africa.
5 years ago

The major trends powering the edge to cloud data era are mainly managing hybrid data centres efficiently, taking into consideration that application deployment is migrating to containers where workload and data are shifting to the edge and consumption-based models are emerging as a preferred option.

Enterprises want to accelerate everything – their apps, data, and innovation. This requires the ability to efficiently manage traditional bare-metal and virtualisation applications, while also supports containerised applications and cloud stacks with software-driven automation, and a fluid pool of resources that they can flexibly custom fit to the specific needs of applications. 

Most customers want to go to an environment where they have a single environment for all of their applications. Where they can maximise utilisation by composing and recomposing resources for different applications—without disruption.

It is no secret that in this day and age, customers want more. They want more choice, more agility, more security, and more simplicity, but they also want less. Customers want less waste, less up-front investments, and to free their IT team to do more business-focused work. 

HPE knows that customers do not want to be sold services that are not benefiting their bottom line – they want solutions that are tailored to driving their business outcomes and without the typical waste. HPE has listened to their wants and needs and decided that it was the time to invest in growing and differentiating the HPE GreenLake ecosystem with more choices than ever before. HPE GreenLake has defined a new category in IT services. It is a pay-per-use IT and hybrid cloud infrastructure.

Consumption-based, choice-centric hybrid choices business models are the future of IT services and products. Most enterprises see hybrid clouds—their ecosystem of workloads deployed across public clouds, private clouds and on-premises—as the computing platform of their future. Managing data effectively across hybrid cloud computing environments is the next frontier for IT. 

Furthermore, the market is demanding and consuming more and more IT infrastructure as a Service. In 2019, IDC estimated that the enterprise spend for IT infrastructure as a Service would exceed that for standalone products.

HPE believes the enterprise of the future will be edge-centric, cloud-enabled, and data-driven provided to the customers as a service. HPE sees the Edge as the next frontier, so it is the top strategic priority.

Antonio Neri, CEO and President, HPE, mentioned, in the next three years HPE will be a consumption-driven company and everything delivered to you will be delivered as a service. You choose what you want, where you want it, and only pay for what you consume. And we are proud to be the company who can best help our customers connect all of their data, wherever it lives.

Products and solutions

HPE Data Centre infrastructure solutions comprise of secure and agile servers, storage, networking, management, and services that provide a consistent experience and economic control across hybrid cloud data centre infrastructure. HPE offers unique capabilities of composability and intelligence. Together, these technologies can simplify and automate hybrid cloud computing environments, creating tomorrow’s autonomous infrastructure.

In November 2019, HPE announced combined intelligence and composability offerings by integrating its artificial intelligence and machine learning-driven HPE Primera storage platform with the composability in HPE Synergy and HPE Composable Rack, helping customers rapidly deliver new apps and innovations to propel their businesses forward. 

This combination allows customers to deliver services on an intelligent cloud platform, offering the flexibility to support any application and service level agreement SLA with cloud-like agility, extreme resiliency, and seamless scalability.

Pandemic impact

HPE is using its technology and talent to support customers in addressing the crisis globally, from enabling medical clinics to supporting telework and remote education to powering scientific research. In this time of uncertainty customers still need to invest in technology to ensure their business can continue to move forward. 

Now more than HPE needs to let customers know that they have the solutions through HPEFS to help them acquire technology today and pay for it in the most efficient way.

Business looks a bit different these days. During the COVID-19 crisis, all companies worldwide are adapting to new and unique challenges. Working from home being a new reality most of the business owners focused on solutions to connect seamlessly and securely with their teams like HPE’s pre-configured VDI solutions, virtual desktop infrastructure, which supports small, medium, and enterprise customers and provide secure and mobile access to employees virtually.

Managing servers securely from anywhere is another key priority for business owner. One immediate way to help partners and customers, HPE is making Integrated Lights-Out free for the rest of 2020.

During this challenging time, HPE is focused on protecting team members while continuing to obsess over customers and supporting the communities where we live and work. HPE globally continues to deliver technology to enable both breakthrough and routine experiences in the face of COVID-19

HPE announced new initiatives to support customers that need to deploy or scale remote workforce infrastructure in the wake of COVID-19 starting with innovative financial and asset lifecycle options including 90-day payment deferrals on VDI solutions from HPE Financial Services.

Pre-configured VDI solutions to support small, medium, and enterprise customers. Built on either HPE ProLiant or HPE Synergy servers, these solutions are designed for Citrix and VMware environments.

A new, higher-performing VDI solution that supports power users, HPE Moonshot now ships with the new HPE ProLiant m750 server blade, delivers more than a 70% performance advantage, according to Login VSI for VDI performance testing, and consumes 25% less power than the previous generation.

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