EC News DeskProofpoint is committed to its channel strategy and in fact, 100% of new business in EMEA is indirect. Proofpoint operates an established partner programme with three tiers: Silver, Gold and Platinum. Currently Proofpoint has identified 20 partners in EMEA that are on fast-track acceleration through its partner programme, 14 Gold and 6 Platinum.
Indeed, there is a significant opportunity in EMEA for Proofpoint partners, and the vendor is investing in the region and adding resources to help grow the business. Proofpoint aims at continuing to expand to new markets, hence the investment in the Middle East market.
Underpinning Proofpoint’s ongoing commitment towards channel partners, Proofpoint invests approximately 20% of its revenue back into R&D, one of the highest rates in the industry, because it is the number one priority to deliver customer value through innovation.
Proofpoint solutions are built on the cloud and stop 99% of attachment-based attacks. Proofpoint differentiator is that the vendor looks at cybersecurity with a people-centric view and focuses on solutions that protect an organisation’s most targeted individuals.
Proofpoint channel partners and global customers can look to provide an unmatched level of insight into Very Attacked People as well as to protect them and the information they create from advanced cyberattacks and compliance risks and respond quickly when incidents occur.
As the trend of remote working looks set to stay, channel partners need to ensure organisations can strengthen their cloud-based architecture and people-centric security platform, enabling customers to better protect their people and the applications and data they access beyond the traditional perimeter.
In line with this, Proofpoint is providing free access to its Security Awareness Training content for organisations to share with employees, to ensure they are alert to the latest cyber threats.
Proofpoint is also offering all Proofpoint Enterprise customers free access to its cloud-delivered secure remote access solution, Proofpoint Meta, to help relieve the pressure around scaling access to applications and strengthen organisations’ cloud-based architecture.
As organisations continue to migrate from on-premise infrastructure into multiple environments as remote working increases and looks set to stay for some time, it is important to realise that threat actors are increasingly targeting people rather than infrastructure, and, with the increase of cyberattacks capitalising on the COVID-19 pandemic, the proliferation of cloud service accounts provides threat actors with a rapidly growing attack surface.
Organisations will encounter many unique challenges during this time. And Proofpoint and Proofpoint channel partners are on hand to support. Proofpoint recommends that security and IT teams keep in close communications with their home-based workforce. These teams are dealing with a different security landscape from the corporate office, including home WIFI networks, VPNs, device sharing with spouses and kids, and the lack of proximity with co-workers who can validate any suspicious messages received.
The biggest challenge continues to be related to the protection of organisations’ Very Attacked People, with most employees now working remotely and cyberattacks becoming more sophisticated every day. Advanced security technology coupled with effective security awareness training is the strongest defense organisations have when it comes to stopping today’s increasingly specialised, socially-engineered cyberattacks.
Additionally, the cloud continues to be an area of both opportunity and challenge within the channel. As organisations move their businesses off premises and into the cloud, channel partners must help their counterparts rethink their overall security investments to ensure they are protecting themselves against an entirely new landscape of threats that are primarily targeting people, rather than infrastructure.
Initiatives
- Proofpoint invests approximately 20% of its revenue back into R&D.
- Solutions are built on the cloud and stop 99% of attachment-based attacks.
- Proofpoint differentiator is that the vendor looks at cybersecurity with a people-centric view.
- Channel partners need to ensure organisations can strengthen their cloud-based architecture and people-centric security platform.
- Proofpoint is providing free access to its Security Awareness Training content for organisations.
- Proofpoint is offering all enterprise customers free access to its cloud-delivered secure remote access solution.
