Digital driving demand for managed security services

Mohamed Abdallah, Regional Director for Middle East & Turkey, SonicWall
Mohamed Abdallah, Regional Director for Middle East & Turkey, SonicWall.
4 years ago

SonicWall is combining 28 years of experience, data and technology with its partner-led culture to deliver a boundless cybersecurity platform. The platform delivers seamless protection that stops the most evasive cyberattacks across endless exposure points and an increasingly remote, mobile and cloud-enabled workforce. SonicWall is helping organisations be prepared for an influx of cyberattacks, and are giving participating partners, both regionally and globally, a competitive edge.

In this difficult time, channel partners need the funding, support and flexibility to help customers make the right technology decisions for their organisations. Keeping this in mind SonicWall launched certain sales programmes and services Security-as-a-Service, Managed Services that work best for the solutions they are offering.

These schemes will also help partners deal with the business climate expected in the weeks ahead. SonicWall is also offering free training via the SonicWall University, with pathways for partners to be at the forefront of today’s cyber security threats and solutions.

SonicWall recently introduced an enhanced version of the SecureFirst Managed Security Service Provider Programme that provides the licensing models, resources and tools needed to help MSSPs mitigate the rapidly growing threat volume from the adoption of cloud, IoT and AI environments.

In order to ensure right deployment, SonicWall have not only a number of skilled partners but also offer professional services delivered by partners. A simple starting point is the network health check, which is a standardised check of current settings and deployment of the security solution. From there, a SonicWall Solution Architect can help to draft the best possible security layout.

As the global managed services market continues to expand, SMBs in particular are moving their IT to managed services model as they very often lack the resources inhouse to keep up with the ever-changing cyber threat landscape. SonicWall expects the managed services market to further grow, and keeping this in mind, it has made significant enhancements to its MSSP programme.

SonicWall also have multiple global and regional initiatives to keep supporting partners during Covid-19. As an example, SonicWall are offering free extension of license depending on the needs. The company is also revising rebates, bundles and promo programmes to keep supporting its partners during this tough time.

SonicWall has been well prepared as soon as the Covid-19 situation began. The company revised and reviewed its regional supply chain to make sure it keeps supporting partners and customers. This has been supported by its manufacturing which kept operating at the same level. Delivery and collections have been seasonally challenging during to the change in movement schedule in a few of countries due to the severity of Covid-19 spread. However, SonicWall has ensured it keeps serving partners and customer with minimum disruption to the business.

As employees work remotely, there is a major change in operational processes and delays are inevitable. Most organisations have deferred their IT budgets and spending and that could have an impact on the channel business. There is an increased demand for remote access solutions and therefore a demand for specialised channel partners who can help their customers in this challenging time.

All businesses are being challenged by legacy systems, fragmented finance processes, unpredictable cost of delivery, and lack of resources and talent. Partners also need to adopt a service-oriented model to ensure high customer satisfaction levels, and maintain their productivity.

Initiatives

  • SonicWall introduced an enhanced version of the SecureFirst Managed Security Service Provider Programme.
  • SonicWall expects managed services to grow, keeping this in mind, it has made significant enhancements to its MSSP programme.
  • MSSPs can mitigate the rapidly growing threat volume from the adoption of cloud, IoT, AI environments.
  • A starting point is the network health check, which is a standardised check of current settings and deployment.
  • SonicWall have not only a number of skilled partners but also offer professional services delivered by partners.
  • SMBs are moving IT to managed services model as they often lack the resources inhouse.

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