Digital transformation is driving digital impersonation

Gabe Goldhirsh, Vice President, MEA and APAC Sales, ZeroFOX.
Gabe Goldhirsh, Vice President, MEA and APAC Sales, ZeroFOX.
by
4 years ago

Legacy security is blind to dangers beyond the organisation’s network perimeter, exposing members to a new breed of digital impersonation risks.

In today’s digital-first world, nearly every business uses third-party digital platforms like social media sites, online-collaboration tools, or SaaS applications to conduct business and connect with customers. Meanwhile, alongside masses of legitimate users, predators use these same platforms to target and wreak havoc upon an endless supply of potential victims.

Since costs and technical requirements are low, cybercriminals have ample room to impersonate brands, employees, websites, and domain names to conduct scams, steal or disclose private data, phish individuals, and undermine consumer trust.

Threats like these comprise the category referred to as digital risk. Since legacy security tools are typically blind to dangers hosted beyond the perimeter, organisations are often left blind, exposing their members and community to a wide range of unchecked cyber-attacks and destruction.

Post pandemic activity

Cyber attackers are opportunistic, and like clockwork, during every major holiday, geopolitical event, or widespread crisis, bad actors target potential victims. The pandemic is no exception to the rule, and despite a global recession, scams and phishing attacks are booming. The ZeroFOX Alpha Team previously reported an increase of more than 60% in phishing, fraud, and data leakage attacks in the first four months of 2020.

Much like the coronavirus itself, virus-related scams, and the scammers behind them, will not be disappearing soon. Misinformation campaigns and digital scams are incredibly popular at the moment as adversaries are easily able to prey on the large, captivated audiences of social media communities who are following social distancing guidelines at home.

Because most modern businesses rely in some part on Internet services or platforms, digital risks have the potential to endanger nearly any organisation with no particular regard for classification, designation, or categorisation.

Even so, cybercriminals are most often motivated by greed, meaning that businesses with assets of direct or indirect value are more likely to attract the attention and focus of attackers. For this reason, companies in the Global 2000, financial services organisations, and online commerce merchants are especially susceptible to attack.

ZeroFOX is directly engaged by Chief Security Officers or Heads of SOCs looking to establish or upgrade their external threat protection programme with Digital Risk Protection Services and Threat Intelligence. ZeroFOX recently acquired Cyveillance, a threat intelligence provider.

Channel programme

ZeroFOX channel partners are successful because their teams possess security consultants and there is an interesting duality. First, it is important to think like a customer. We have to understand what keeps them up at night, what is relevant, and how they prioritise the various threats ZeroFOX platform detects across the deep, dark, an open web.

Second, the ZeroFOX Channel Partner is inculcated from early-on to have an appreciation for the malicious tradecraft of ZeroFOX adversaries. By possessing the qualitative awareness, we are able to train security consultants on how to configure, administrate, exploit, remediate, and extend ZeroFOX platform.

Years ago, enterprise security was a buyer beware market. Today, it is a be aware of buyer market. ZeroFOX has established commercial models that often teased as being overly generous to ZeroFOX channel partners. It is important to understand that ZeroFOX believes the procurement process of enterprise SaaS should not be a black box. Just as we share all the data sources ZeroFOX platform offers; we extend the same level of transparency to ZeroFOX commercials.

As such, we share ZeroFOX pricing with ZeroFOX prospects very early-on in the sales process. More importantly, we offer it in a sushi-like menu fashion. This empowers ZeroFOX prospects to quickly assemble precisely what they need and as their budgets can afford.

The Middle East has been ZeroFOX number one region in revenue and transactions for the past three years. ZeroFOX simple, straightforward channel-led sales process along with ZeroFOX best in class product offering is the right approach globally.



Solutions from ZeroFOX

ZeroFOX provides digital risk protection combining visibility, artificial intelligence-driven analysis, and remediation to find and disrupt threats. The solutions safeguard organisations from attacks and threats residing across vast landscape of the surface, deep, and dark web.

With the aid of artificial intelligence and automation, the ZeroFOX platform evaluates data from across the Internet at scale to identify and mitigate malicious attacks such as account takeovers, corporate, brand, and individual impersonations, or cyber-attacks—before they cause irreparable harm.

The ZeroFOX OnWatch Managed Services Team begins by configuring entities. In ZeroFOX-speak, entities are holistic digital forensics of the organisations, agencies, companies, brands, products, and executives we protect.

By having this representation and leveraging heuristics which range from keyword-based to conditional testing to machine-learning to artificial intelligence, we can monitor permutations that are out of character with messaging, structure, or business objectives of that particular entity on the open, deep, or dark web.

We achieve these results in near real-time as ZeroFOX platform is integrated to hundreds of data sources via APIs, giving us consistent visibility and consistent frequency of access.



 

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