FeatureInnovation, disruption, and transformation are the three key pillars on which an organisation needs to build its digital transformation roadmap. Post COVID, digital transformation has taken on a slightly different meaning; transform everything you do, with the customer at the center of it. If your digital transformation journey does not impact a customer’s life in a positive way, then please do not proceed down the road.
This pandemic, if at all anything has only expedited many of the initiatives for an organisation. So, when people ask me if digital transformation will continue post the pandemic era, I say, of course it will, and probably in a more expedited manner.
Innovation today, does not necessarily have to mean something new that has not existed before. It could be adaptation or reapplication of an existing solution or product or idea as long as the application of this approach is towards transforming or doing business differently, catering to the demands of the consumer in this new era.
Disruption is the key to a digital transformation programme. If you are not disrupting, you are not doing something right. Dismantling or disrupting an existing process or environment is the absolute key ingredient for success in corporation’s digital transformation programme.
Of course, the disruption will create some chaos, scatter some brains, and may seem like a bull in a China shop at times, but then, these are the facets of work in progress. As a technology and business leader, we need to learn to embrace the chaos for a meaningful transformation to happen.
This is the final stage when you have gone through the preceding stages and are now ready to take your organisation to the next level. Transformation does not mean small changes to your business or to your customer service or to your internal process. Transformation means exactly that what the word signifies.
It is a major redefinition or recasting or a revolution of sorts to establish a more meaningful and long-term sustainable impact. The transformation journey is not easy and will need immense patience, perseverance, acceptance to disruption, thinking differently. In closing, all I would like to say is, get ready for the reboot. This needs to be a cold reboot and when you are back, you will welcome to a new world and present yourself in a transformed manner to the customer. Welcome to the new world!
