EC News DeskFor GITEX Technology Week 2020, LG Electronics has partnered with Etisalat to showcase the latest innovations in smart home technology which can create a seamless experience. At the LG ThinQ Smart Home within Etisalat’s booth, attendees are witnessing firsthand how a seamless, connected smart home can be achieved, harnessing the power of Etisalat’s Wi-Fi technology. LG’s experts are on hand to provide product demonstrations and show the technology in action, as it works to not only solve common challenges, but also anticipate and evolve in line with the user’s habits.
Within its continuous R&D efforts, LG has identified an integral need to create products which deliver meaningful intelligence. Consumer research has shown that key purchasing influences typically include a desire to save, on energy consumption and cost, as well as demand for greater convenience. Common concerns around smart home technology include fear of investment due to products potentially becoming obsolete, as well as concerns around maintenance.
Addressing these aspects head-on, LG’s smart home technology consists of an ever-growing portfolio of products, with seamless connectivity via multiple access points, as well as promoting an open platform and ongoing collaborations with fellow industry leaders to strengthen its offerings. LG ThinQ also evolves in accordance with user needs and provides recommendations for a more personalised experience.
On showcase at GITEX is LG’s sleek 77-inch GX OLED TV, with a built-in α9 Gen3 AI Processor that leverages deep learning algorithms to recognise content type and optimise both audio and picture quality. The television’s interface also provides a Home Dashboard through which users can operate their smart home appliances using just their voice. For audio enthusiasts, the LG SN11R sound bar demonstrates AI Room Calibration –harnessing spatial awareness technology to measure the room’s unique characteristics and balance audio to suit the environment.
