FeatureITCAN witnessed 160% increase in demand for performance marketing services till H1 of 2020, while it recorded 180% jump in mono e-commerce brands.
Accelerated digital transformation is one of the high points of the MENA region’s IT industry this year, driven by mobility restrictions. As more people have begun using online platforms for their needs, faster website and application enhancement and development have dominated IT-related activities and investments in 2020 to cater to new customer requirements.
Businesses have rapidly deployed modern technologies to ensure continuous operations as well as strengthen their online presence and further increase brand awareness. The rollout of AI and data analysis and analytics tools will only gain further momentum as the region moves towards a more tech-driven future.
ITCAN saw significant revenue growth arising from the increasing demand for e-commerce technology and digital marketing services. It witnessed a 160% increase in the performance marketing services demand from 2019 to H1 of 2020, while it recorded a 180% jump in mono e-commerce brands requesting performance marketing services during the same period.
It also saw a 140% growth in marketplace e-commerce over the same period. During the pandemic, its onboarding new e-commerce and brands went live to offer performance-focused digital solutions that can increase brand visibility, awareness and reputation.
For 2020, one of ITCAN’s main challenges was preparing for a work-from-home set-up. At the start of the pandemic, it needed to make sure that its remote-work system would not disrupt the strong collaboration and bond among its team members. In deploying the remote-work arrangement, the company had ensured that the productivity level and workflow efficiency would not be compromised.
Another challenge was the huge demand for its services this year, prompting the company to immediately hire and train new people to address the needs. During training, its newly hired employees learned about the requirements of its target market.
The year 2020 has emphasised why investing and implementing advanced tools can help companies flourish under the most difficult global market conditions. Data analytics and dashboards, for instance, enable companies to make data-driven decisions and discover new growth opportunities. Further, agile, flexible and dynamic and knowledgeable teams are empowered to capture opportunity and thrive.
As such, keeping abreast of the latest technologies and rolling out relevant modern tools in the work environment are vital. Also, companies with flexible policies and a workplace culture that encourages and embraces innovations are better positioned to overcome obstacles and quickly adapt to unforeseen changes.
ITCAN’s performance marketing service has experienced significant growth in 2020. This solution, which combines paid advertising and brand marketing, is booming and steadily becoming the norm in the e-commerce industry due to its trackability and measurability.
Brands, however, only pay after order conversions online, thereby minimising risks. Performance marketing extends advertising reach and can help businesses in their efforts to diversify their revenue streams.
Also, affiliate marketing and influencer marketing can add innovation and creativity to brands’ marketing plans to ensure positive results. Influencer marketing allows businesses impacted by the pandemic to still attain brand loyalty and recall.
