Juniper Networks’ 2021 partner programme introduces real-time performance tools

Juniper Networks has announced a new global Juniper Partner Advantage Programme that introduces new opportunities for partners to capture business through Juniper’s AI-Driven Enterprise strategy. Most recently, Juniper Networks was named a Leader in the 2020 Gartner Magic Quadrant for Wired and Wireless LAN Infrastructure and positioned the highest for execution. This momentum will help partners achieve greater traction in the marketplace. Juniper is also offering sizeable rewards to Juniper Partners who boldly invest, which will match the significant investments Juniper is making in the Juniper Partner Programme and in Virtual Sales.

With Juniper’s deal registration for partner-led sales having grown 65% year over year, Juniper has committed to expanded investments to help ensure this continues into 2021.

Juniper investments will focus heavily on the following areas:

Growing profitability via partner-led business with more incentives
Additional Incentive Rewards
Growth and Partner-Led Rewards initiatives

Further resources are earmarked to deliver increased levels of business simplicity with tools providing real-time visibility into Partners’ business with Juniper, digital marketing capabilities and a new automated Partner Support Service Programme. The 2021 JPA Programme also combines the Mist Partner Programme with JPA, offering a single programme structure and governance.

Finally, new Partner Plus programmes will grant exclusivity, access to field readiness enablement and additional financial incentive including the Enterprise+ Partner Programme developed to accelerate and reward Enterprise sales, as well as several programmes and incentives that focus on growth for partner-led AI sales.

Juniper’s Gordon Mackintosh, Vice President of Global Channel and Virtual Sales, noted that “Juniper is excited to be in the position to deliver a bold investment in our Partner Programme with more development and financial growth opportunities for Juniper Partners. We are also proud of our channel organisation’s sales alignment model, which is key in the success of our partner-led strategy.”