Threat actors and fraudsters to exploit an omni-channel approach

Sarah Whipp, CMO, Head Go to Market Strategy, Callsign.
Sarah Whipp, CMO, Head Go to Market Strategy, Callsign.
by
4 years ago

Callsign expects to see bad actors and fraudsters go omni-channel looking for security gaps in customer journeys and seeking to exploit them.

As individuals around the globe start to balance their lives with more physical interactions compared to the previous year, as well as maintain the convenience of using digital services, Callsign expects to see bad actors and fraudsters go omni-channel; they will look for security gaps in customer journeys and seek to exploit them. 

Gaps often occur when changes are made, and so at Callsign, the plan is to provide a single point of orchestration for positive identification and authentication to ensure there is a little friction as possible for genuine users, while maintaining the highest level of protection against fraud and theft. 

2020 was marked by the Covid-19 pandemic, and people worldwide were taught valuable lessons when it comes to identification and fraud. In our industry, technologies that are as sophisticated as humans in identifying people seamlessly, accurately, and quickly will be in demand in the coming year. 

Once such technologies are implemented, users can get on with their digital lives whilst businesses improve customer engagement, increase productivity, and reduce the risk of fraud. Such technologies are the lynchpin to successful digital transformation for companies across all sectors. Callsign is already seeing increased fraud via ChatBots and social engineering technologies in particular, highlighting the increased demand for solutions. 

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