The Covid pandemic is driving technologies from concept to reality

Hidetoshi Kaneko, Director and Division Head, System Solutions and Communications Division, Middle East and Africa, Panasonic Marketing.
Hidetoshi Kaneko, Director and Division Head, System Solutions and Communications Division, Middle East and Africa, Panasonic Marketing.
by
4 years ago

Most businesses trying to recuperate from slowdown and as risks persist, more businesses are investing into contactless technologies and automation.

The IT and innovative technology sector might be the only industries that recovered considerably from the uncertainties brought in by the pandemic in early 2020. According to industry reports, IT industry equipment and software investment surged to an annualised rate of 47% in Q3. The growth would remain robust and may strengthen further in the year 2021. 

However, the demand will come from various sectors, and businesses will be investing in improving their IT infrastructure with more and more automation, AI and contactless communication technologies.

IT leaders are looking to integrate artificial intelligence with other technologies such as automation and robotics. The industry will see widespread implementation of 5G. Taking into account industry dynamics, economic stimulus, and remote access demand, IoT is expected to see large-scale adoption across certain major verticals, namely, smart manufacturing and smart healthcare. 

Covid-19 has driven a lot of technologies from concept to reality. In addition to assistive robotics and automated mobility, Panasonic expects to see increased demand for IoT-enabled products for residential platforms, video intercoms to create contactless environment and imaging, video products that detect mask and social distancing exceptions and that enables online classrooms as studying from home has become part of the new normal. 

Most businesses are currently trying to recuperate from the slowdown brought by Covid pandemic, and as the virus, and as the safety measures and risk persists, more and more businesses are investing into contactless technologies and automation. 

As for Panasonic, it is focusing on B2B sector to provide our customers with products and solutions that help them in digitisation and automation. The surge in remote work and remote classroom will further accelerate digital infrastructure adoption.

Panasonic is strengthening marketing strategies in the coming business year. The Middle East region has witnessed a sustained growth across industries and a solution provider we offer the widest portfolio for both larger businesses and SMBs alike. 

The brand is planning to deepen its reach in the regional market with an increased focus on B2B sectors including homes and living, business tech and industrial solutions.

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