EC News DeskStarLink, announced a new partnership with ABBYY, a Digital Intelligence company, recognized for its leadership in Intelligent Document Processing and Process Discovery and Mining, for distribution in the MEA region.
The Digital Intelligence platform offered by ABBYY caters to Content Intelligence and Process Intelligence. Content Intelligence helps to turn unstructured content into actionable information, deriving more value out of content-centric processes using advanced OCR, IDP, AI, Machine Learning and NLP technologies. Process Intelligence provides end-to-end visibility into processes to identify challenges and enhance customer experiences.
StarLink, through their two-pronged go-to-market strategy that targets customers directly as well as through their extensive channel network will focus on promoting ABBYY’s Content Intelligence for Enterprises portfolio including the flagship Intelligent Document Processing Platform ABBYY FlexiCapture product suite. This partnership is strategic to both companies as they aim to capitalize on each other’s core capabilities to enhance and grow the market share in the Digital Intelligence domain.
Zaidoun Arbad, COO StarLink commented, “Onboarding ABBYY has further strengthened our Intelligent Automation ecosystem. Especially with the robust integration between ABBYY and Blue Prism, our customers can assimilate RPA with critical Content Intelligence to improve their customer experience dramatically. We are extremely pleased with this alliance and given our geographical strength and market presence; we look forward to building a strong collaboration.
“Today we observe the growing need for intelligent automation solutions that enable business agility and support enterprise strategic digital transformation initiatives in MEA. Especially when the region is adjusting to the ‘New Normal’. We anticipate an effective and long-term collaboration with StarLink for the benefit of our joint customers.” asserted Helen Pospelova, SVP, ABBYY Emerging Markets.
