Dubai Culture presenting virtual tours at Digital Dubai stand at Gitex 2021

Shaima Rashed Al Suwaidi, Director of Marketing & Corporate Communication Department at Dubai Culture
Shaima Rashed Al Suwaidi, Director of Marketing & Corporate Communication Department at Dubai Culture.
3 years ago

Under the umbrella of Digital Dubai, taking place under the theme ‘Digitising life in Dubai,’ Dubai Culture and Arts Authority (Dubai Culture) has announced its participation at GITEX. Through this pioneering event, the Authority will showcase the innovative technical solutions it has adopted to celebrate Dubai’s cultural and heritage treasures as well as its contemporary innovations that aim to enhance local and global access to the emirate’s cultural landscape and strengthen its global cultural position.

Dubai Culture is also participating in GITEX Future Stars 2021, the event dedicated to entrepreneurs and start-ups, where Saeed Mubarak Kharbash, CEO of the Arts and Literature Sector at Dubai Culture, will highlight the importance of the creative economy as an economic sector that supports cultural tourism and supports the economic sectors of other countries as well as the cultural and creative industries that fall under this sector. He will also shed light on Dubai’s cultural vision, as well as on its thriving creative sector, and on the solutions and benefits that the emirate provides to its creative community.

At its stand under the Digital Dubai pavilion located at Sheikh Saeed Halls 2 and 3, Dubai Culture will focus on its most prominent services and smart projects in the culture and arts fields, including the ‘Dubai’s Culture and Heritage’ project on the Google Arts & Culture platform that provides members of the public around the world with rich cultural content supported by information, interactive panoramic images and short films. As part of its strategic roadmap and objective to make culture accessible to all, the Authority will also provide virtual tours of Etihad Museum and Al Shindagha Museum during the event.

With the collaboration of creative community members in Dubai, 800 high-resolution iconic images are made available on ‘Dubai’s Culture and Heritage’ project on the Google Arts and Culture platform, which also includes 120 artefacts and more than 70 stories in Arabic and English documenting the emirate’s history and present through the eyes of its residents, Dubai Culture seeks to paint a comprehensive picture of the cultural richness of the emirate as well as of its unique identity and distinctive heritage.

Based on its strategic roadmap, Dubai Culture, as the government entity entrusted with the culture and arts sector in Dubai, is working to globally position Dubai as a preferred destination for all art and culture enthusiasts, a beacon of cultural diversity, an incubator for international talent, and a centre for creativity and cultural dialogue. The Authority also seeks to fulfil its cultural responsibility of preserving and celebrating the emirate’s tangible and intangible cultural heritage.

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