How can you trust surveillance when you assign no value to its authenticity?

Ettiene van der Watt, Regional Director, Middle East and Africa, Axis Communications.
Ettiene van der Watt, Regional Director, Middle East and Africa, Axis Communications.
by
3 years ago

The 2021 Edelman Trust Barometer shows that among online survey respondents in 28 countries, trust in the technology sector is declining globally, along with concerns of climate change, job losses, and cyberattacks. Worries that are all valid to the global security and surveillance sector. These are the technologies and insights that will continue to transform security in 2022 and beyond.

A global shortage of semiconductors has also seen companies explore in-house manufacturing and the potential of system on a chip SoC for relevant sectors. While this may be a very specific trend, combined with the substantial shifts caused by the pandemic, more businesses will consider SoCs for their security solutions going forward.

Companies must pay closer attention to their processes from end to end

Sustainability is no longer just a trend, nor should it be deemed as such. With a global focus and push towards environmentally friendly principles and practices, exemplified by initiatives such as the UN Sustainable Development Goals towards industry, human settlements, and consumption and production, a business must exhibit sustainability in its offerings and examine new possibilities through a sustainable lens.

Companies must pay closer attention to their processes from end to end. They need to scrutinise their products and services in terms of sustainability factors, such as power efficiency, building materials, and ethical deployments.

A trend that’s emerged from taking a sceptical eye towards technology is zero trust networks. Built on the fundamental assumption that no device or entity connected to a network can be trusted, the deployment of these architectural setups is likely to accelerate and become the default approach.

Authenticity is becoming the next big hurdle in the age of data manipulation

In turn, this will dramatically impact video surveillance in the form of encryption, identification, and hardware and software maintenance. COVID-19 has also played a role in forming this approach, as remote working solutions call for more connected devices in a wider context.

A specific 5G-related trend that is likely to grow in leaps and bounds is the deployment of private 5G networks – wireless networks that use 5G-enabled technology and dedicated bandwidth to serve as a closed solution for a company. They are faster than public networks, more reliable, and offer an ideal situation for specific industries. These networks also present security benefits which, when applied to the sector, could potentially streamline and improve solutions of varying size. This specific manifestation of technology is one to watch out for.

A specific 5G-related trend that is likely to grow in leaps and bounds is the deployment of private 5G networks

With the question of trust and increased scrutiny in cybersecurity, authenticity is becoming the next big hurdle in the age of data manipulation. This is valid for both hardware networks and video surveillance itself. How can you trust surveillance when you assign no value to its authenticity?

Deepfake technology is a growing threat. With improved methods of manipulating and altering images and videos, the authenticity of captured real-world events and people is compromised. This is not a problem exclusive to the security sector, but it is one that requires comprehensive solutions to overcome, such as applying digital signatures and verifying the source of data to specific hardware.

The application of AI also shows promise in being able to detect when manipulation has occurred. Regardless, this is a challenge that multiple sectors have to contend with and work harder to combat.

All these trends factor into the need for businesses and other entities to rethink their security solutions for 2022 and beyond. With a focused and driven approach and by embracing the technology of the future, today’s challenges can be met head-on.


The 2021 Edelman Trust Barometer shows among respondents in 28 countries, trust in technology sector is declining, along with concerns of climate change.

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