Data does not lose itself, people lose data

Emile Abou Saleh, Senior Regional Leader META, Proofpoint.
Emile Abou Saleh, Senior Regional Leader META, Proofpoint.
by
3 years ago

Data doesn’t lose itself. People lose data, and organisations are increasingly adopting data loss prevention strategies to manage that risk. Unfortunately, legacy products fall far short in actually preventing, detecting, and investigating data loss incidents in real time or immediately after they occur.

Proofpoint has firmly established itself as a DLP leader and just last month, we invested in our Information and Cloud Security platform by acquiring Dathena, an innovator in artificial intelligence-powered data protection.

By integrating Dathena’s multi-patented, next-gen AI and ML engine into our people-centric DLP solutions will provide our customers with unparalleled data protection and help them meet their challenging internal and regulatory compliance requirements.

The global shift to hybrid working models has increased organisations’ reliance on collaboration platforms and cloud technologies to maintain business continuity while employees are working from anywhere. In addition, organisations are creating and moving more data than ever, with significant amounts of this data being stored in the cloud.

66% of CISOs in UAE agree that remote working has made their organisation more vulnerable to targeted cyberattacks

This in turn creates increased security risks for organisations, the more cloud-based platforms they are using, the greater their attack surface.

Proofpoint data shows that 66% of CISOs in the UAE agree that remote working has made their organisation more vulnerable to targeted cyberattacks, with 76% revealing they had seen an increase in targeted attacks in the last 12 months.

Proofpoint’s cloud security solutions provide people-centric visibility of email and cloud threats which helps organisations identify at-risk users and protect their accounts and data. Based on risk factors, powerful analytics and adaptive controls grant the right levels of access.

76% CISOs say they have seen an increase in targeted attacks in the last 12 months.

In 2021, Proofpoint announced the industry’s first cloud-native information protection and cloud security platform, combining the power of Proofpoint CASB with our remote browser isolation and Zero Trust Network access solutions to couple access control with threat and data protection for applications, which is crucial in the current cloud-based work-from-anywhere world.

Over 90% of targeted attacks start with email, including phishing, multi-stage attacks, cloud-based threats, BEC and EAC – this includes supply chain attacks, such as invoicing fraud.

Proofpoint’s Targeted Attack Protection TAP detection analyses and learns from potential threats to provide the most comprehensive protection against the ever-changing threat landscape.

Organisations are increasingly adopting data loss prevention strategies to manage that risk

The solution enables customers to detect and stop more threats, faster and improve operational effectiveness. It provides every single customer the same protection through community-shared intelligence. Everything we learn from the threats we see is correlated into the solution to provide the best security and visibility for our customers to stay ahead of the threat landscape.


Legacy solutions fall far short in actually preventing, detecting, and investigating data loss incidents in real time or immediately after they occur.

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