LG Aims To Redefine Concept Of Smart And Simple

10 years ago

New G3 Builds on Legacy of the Acclaimed G Series with “Simple is the New Smart”

LG introduced to the world its eagerly anticipated G3 smartphone, the successor to the company’s well-received LG G2. With launch events tak-ing place in six cities worldwide — London, New York, San Francisco, Seoul, Singapore and Istanbul — LG G3 aims to redefine the definition of a global smartphone for global customers.

Developed under the Simple is the New Smart concept, LG G3 is a culmination of consumer research based on LG’s product development philosophy, Learning from You. The LG G3 was empowered with the best of what current technology has to offer, providing consumers with a user experience more ambitious than anything offered before by LG.

“The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “LG G3 is the result of our effort to actualize that idea into a tangible product. And we are extremely pleased with the result.”

Highlights of the new G3 include:
5.5-inch Quad HD display with 538ppi with four times the resolution of HD and al-most two times higher resolution than a Full HD display

13MP OIS+ (Optical Image Stabilizer Plus) camera with a revolutionary Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras

Polished metallic skin on the rear cover that is lightweight, fingerprint-proof and most of all, beautiful

Floating Arc form factor that feels incredibly comfortable in one hand and incorpo-rates the innovative design heritage of the Rear Key

Redesigned graphic user interface (GUI) consistent with the Simple is the New Smart concept of the G3